Media Director is a new launch from
Antex Electronics which, since 1983, has been in the business
of digital audio sound cards and satellite receivers. This
year, they formed a digital media division and launched Media
Director, targeting commercial business applications.
"Retailers and advertisers can use Media Director to
sequence audio/video programming to promote products at the
point of sale from kiosks and electronic billboards; broadcasters
can use the Media Director to incorporate local content with
network feeds; and corporations can use a network of Media
Directors to run synchronized multimedia presentations worldwide,"
says Dave Foley, president of Antex.
One market focus is living posters -- replacements for the
one-sheet posters found outside movie theaters. These plasma-based
displays offer moving images from the film in question and
sponsored ads promoting everything from the theatre's own
popcorn to the clothing store at the other end of the mall
to a national brand-name product.
Knews and www.PresentationMaster.com wanted to know more,
so we recently posed a few questions to Foley.
Knews: What are all the markets you envision this technology?
1. Outdoor advertising, billboards, vehicular and building
signage with either motion video or changing static messages.
2. Interactive retail or informational kiosks, wall displays
and in-store retail video or audio advertising. Museum, airport/bus/railway
informational displays and interactive kiosks. Educational
3. VOD commercial and governmental applications - video training,
corporate updates, security systems, personnel or product
location tag logging.
Knews: How are you addressing the AV installer community?
Foley: System and individual Media Director units
are designed for easy install, remote updating and system
monitoring, and minimal field servicing. The installers of
the Media Director do not have to be computer install experts
by any stretch. Our units are designed to dial-in to the primary
server automatically once power and a phone/LAN/WAN line have
been established. We've designed the Media Director to be
simple for both the installer and the end-user.
Knews: Are you partnering with screen manufacturers?
Foley: We have had preliminary discussions with select medium
to large screen
manufacturers (Flat screen, Plasma, and LED) and see our Media
as an excellent media asset management/playback device for
units. Our output is display device agnostic, meaning we can
partner with just about anyone in order to service an array
of display scenarios.
Knews: Or are you going directly to the end users?
Foley: Our primary focus is on OEMs and System Integrators.
The Media Director system is best realized in a multi-point
distribution model. The end-user should receive all the media
content in a seamless, almost transparent manner.
Knews: What sort of investment can an end user expect?
(You might just use some examples here, large theater chain,
small retail video store, etc)
Foley: A theatre chain outlet could expect lobby display
costs of about $15,000 to $20,000 featuring 4 larger Plasma
display screens at today's prices; A retail video store should
run about $10,000 for 8 displays featuring standard composite
video tube monitors.
The video enabled Media Director runs just under $2000.00
per unit. Hardware customizations and high-volume projects
can affect the cost moderately.
Knews: What does this technology mean to the Pro AV community?
1. The Media Director offers a new tool for delivering
rich commercial A/V content to both traditional and emerging
retail, corporate, institutional, and public venues. Tape
or disc duplication and distribution are replaced by LAN or
Internet file transfers enabling a new level of control and
2. The Media Director system offers guaranteed playback,
remote access and custom tailoring of all media assets, with
minimal field upkeep.
3. It brings a flexible and lucrative source of new ad revenue
opportunity to various new and existing venues - with confirmation
reports generated to support that base.
4. Asset managers can now provide new content at a moment's
notice or days/weeks/months in advance with little to no interaction
by the end-user if desired. The ability to schedule seasonal
broadcasts, advertisements, and training videos far in advance
will free up much of the IT group's time.
5. Kiosk and VOD users can have access to their own library
of desired assets and update anything in that database at