July 9, 2001
DMX/AEI MUSIC SECURES AGREEMENT FOR DIGITAL MUSIC SERVICES
TO FEDERATED DEPARTMENT STORES
Los Angeles, California. (July 9, 2001) -- DMX/AEI MUSIC,
a subsidiary of Liberty Digital, Inc. (NASDAQ:LDIG), and the
industry leader in programming and delivering digital music
services, adds to an already impressive roster of high-end
retail accounts with the signing of an agreement with Federated
Department Stores, Inc.
DMX/AEI MUSIC will provide commercial-free, continuous, cutting-edge
digital music to all 440 of Federated’s stores, via
Axis™ - a groundbreaking, digital audio and video delivery
system that combines the power of the Internet, the latest
IBM e-business platforms, Microsoft software and critical
The agreement with DMX/AEI MUSIC marks Federated’s
first corporate-wide partnership for music. All locations
of Federated’s stores, including Bloomingdale’s,
Macy’s, Burdines, The Bon Marché, Lazarus, Goldsmith’s
and Rich’s will utilize DMX/AEI MUSIC throughout their
stores. All stores will have several zones of music, so that
the music can be tailored and targeted for the diverse atmosphere
and changing demographics of each area within the stores,
including Junior’s and Young Men’s.
"Federated is committed to providing a superior shopping
experience for its customers, while maintaining a distinctive
image for its individual department store ‘brands’,"
stated Rudolph V. Javosky, SVP Design and Construction for
Federated. "Each Federated division will work with DMX/AEI
MUSIC to provide unique, high-quality music content and programming
throughout the store environment."
Axis taps into the Internet to provide businesses of all
sizes a cost-effective musical environment that is developed
and fine-tuned by DMX/AEI MUSIC programming experts to the
location’s specific marketing and brand needs. With
the world’s largest music library as its foundation,
the Axis receiver arrives pre-loaded with hundreds of hours
of music. The plug-and-play Axis receiver resides on premise.
New music titles and playlists are pushed to it automatically
through a dial-up modem connection via the Internet from the
Denver-based DMX/AEI MUSIC digital technology center.
Built on IBM’s Digital Media Distributor (DMD) platform,
Axis offers customers around the world a new way to receive
music programming that is hands-free, cost efficient and centrally
managed. Through DMD’s ability to centrally configure
delivery schedules, Axis allows DMX/AEI MUSIC to specify the
different types of music to be sent to each location and play
a variety of personalized music mixes at pre-designated times
based on time-of-day, day-of-week, even to support seasonal
and promotional events.
"Axis not only delivers an incredible selection of music,
but also critical solutions to businesses that want to enhance
their brand and customers’ in-store experience to remain
innovative in an increasingly competitive industry,"
said Lon Troxel, President and COO of DMX/AEI MUSIC. "Axis
delivers CD-quality audio along with messaging, imaging and
other multimedia solutions that will enable Federated to directly
target its customers."
About Federated Department Stores
Federated, with corporate offices in Cincinnati and New York,
is one of the nation’s leading department store retailers,
with annual sales of more than $18.4 billion. Federated currently
operates 440 department stores in 33 states and Puerto Rico
under the names of Bloomingdale’s, The Bon Marché,
Burdines, Goldsmith’s, Lazarus, Macy’s and Rich’s,
as well as macys.com, bloomingdales.com and Bloomingdale’s
By Mail. Federated also operates the Fingerhut catalog and
e-commerce subsidiary. Information on Federated and its operating
divisions is available on the Internet at www.federated-fds.com.
About DMX MUSIC
DMX MUSIC is a premium digital music service distributed
worldwide by DMX/AEI MUSIC, a subsidiary of Liberty Digital,
Inc. DMX/AEI MUSIC was formed in May 2001 by the merger of
DMX MUSIC and AEI Music Network. Headquartered in Los Angeles,
DMX/AEI MUSIC has 26 offices throughout the United States
and internationally in Australia, Belgium, France, Germany,
Holland, Japan and the United Kingdom. DMX/AEI MUSIC is a
global leader in digital music programming, with one of the
world’s largest digital music libraries, delivering
250 styles of non-stop music via digital cable, satellite
and the Internet. DMX/AEI MUSIC is available on six continents
and is provided to more than 8.5 million homes, 180,000 businesses
and 500,000 airline passengers daily, with a worldwide listening
audience of over 75 million people.
About Liberty Digital, Inc.
Liberty Digital, Inc. is a diversified new media company
with interests in interactive television technology and Internet
e-commerce and content businesses. Liberty Digital's Series
A Common Stock is traded on the Nasdaq National Market under
the symbol LDIG. For more information about Liberty Digital,
access the company’s Web site at www.libertydigital.com.