April 19, 2001

Advertising Out Of The Box:
Antex Releases Media Director®

Digital Appliance Offers Businesses New Video/Audio Presentation Technology

Industry Leader Antex Also Announces Formation Of New Digital Media Division

Gardena, California. (April 19, 2001) -- Antex Electronics, a leading manufacturer of professional DSP based sound cards and satellite receivers, today announces the formation of a Digital Media Division with the launch of Media Director, a new network/internet appliance for the secure delivery and presentation of audio and video for use in commercial business applications.

Virtually every business or public venue is anxious to promote its products, services and brand identity in the most impactful, revenue-generating and cost-effective manner possible. While other digital appliances often lack sophisticated visual and audio components and are at the mercy of unreliable online connections, the Media Director was designed to be the ultimate presentation tool. Combining local hard disk storage, ethernet connectivity, and sophisticated client/server architecture with both audio and video outputs, the Media Director is a flexible total business media solution.

"The Media Director was developed for use in a wide variety of promotional and broadcasting applications," says Dave Foley, marking his six-month anniversary as President of Antex. "Retailers and advertisers can use Media Director to sequence audio/video programming to promote products at the point of sale from kiosks and electronic billboards; broadcasters can use the Media Director to incorporate local content with network feeds; and corporations can use a network of Media Directors to run synchronized multimedia presentations worldwide."

The goal, adds Foley, is to empower business leaders – whether heading up retail chains, running high-traffic entertainment destinations, or operating major metropolitan transportation centers – to create and distribute custom programming. According to Foley, "The Media Director, with its highly configurable client/server software architecture, allows companies to create a closed-loop, highly-personalized brand-building mini-network that can not only entice consumers, but provide comprehensive reports directly tracking the correlation between on-site promotions and point-of-purchase sales."

The Media Director, with its large local hard disk, is designed to download and store data for instant and reliable playback without the need for a dedicated broadband connection and is also capable of streaming audio/video material in real time. The Media Director can be integrated with a LAN/WAN network or operate remotely via Internet connection and is capable of delivering full screen MPEG2 video – including NTSC/PAL/component video, high resolution still images, as well as high-fidelity audio.

"The Media Director is an advertising network in a box," says Boyce Williams, Antex’s recently-appointed Director of New Technologies. "Shopping malls, sports and entertainment venues, theatre multiplexes, health clubs, and music/video retail chains can use a centrally managed network of Media Directors to generate revenues from advertisers interested in reaching highly targeted captive audiences."

About Antex

Founded in 1983, Antex Electronics is the leading developer and original equipment manufacturer of digital audio sound cards, satellite receivers and Internet appliances for the broadcast, communications and entertainment industries. Antex products are used around the world in mission-critical audio applications for a wide variety of consumer and corporate customers, including Akamai, Microsoft, Yahoo, DMX MUSIC and Pinnacle Systems.

For further information, please contact Antex at (800) 338-4231 or visit www.antex.com

Editorial Contact:
J.P. Lincoln
Crier Communications
(310) 450-9691, ext. 201
jp@crierpr.com

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Antex Electronics Corporation
1125 West 190th Street
Gardena, CA 90248
Phone: (800) 338-4231, (310) 532-3092
FAX: (310) 532-8509
e-mail: ainfo@antex.com
Web Site: www.antex.com